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APACE — Performance in Motion
Project type
Product Shoot
Date
Feb' 2023
Location
Pune
DOP
As Director of Photography, I designed the visual language around speed, movement, and performance.
Working with athletes in motion, I balanced dynamic framing and controlled light to highlight fit, form, and functionality.
Every decision was driven by realism — showing the product doing exactly what it’s built for.
This project showcases APACE cycling jerseys in their natural environment — worn by athletes, built for movement.
Shot with a focus on motion, fit, and functionality, the visuals highlight how the gear performs under real riding conditions.
Every frame balances energy and precision, reflecting apparel designed to move as hard as the rider does.
